Evaluation question guidance for questions 1 & 2

Evaluation Question (#1 & #2)  Guidance

1.     In what ways does your media product use, develop or challenge forms and conventions of real media products?

FORM: How something is constructed (made)

Documentary:   anything with filming (shots/angles composition etc)

 editing (cuts/transitions/music/volume control etc)

Ancillaries:  composition, visual design/layout (composition) typography (font style size & organisation) photography, etc.

CONVENTIONS: things you expect to see

Documentary:   background music, presenter, voiceover, cutaways, montage etc.

Ancillaries:  catchy title, catchy/unique photography and concepts, placement and style of text (titles/subtitles/paragraphs)

DOCUMENTARY

ANCILLARY

1.      Discussing/showing your inspirational documentaries 2.      How/why they use/develop/challenge forms 3.      How/why they use/develop/challenge conventions 4.      How/why YOU use/develop/challenge forms a.      COMPARE SIMILARITIES & DIFFERENCES (of forms) TO REAL DOCUMENTARIES 5.      How/why YOU use/develop/challenge conventions a.      COMPARE SIMILARITIES & DIFFERENCES (of conventions) TO REAL DOCUMENTARIES

1.      Discussing/showing your inspirational double page spreads  and adverts 2.      How/why they use/develop/challenge forms 3.      How/why they use/develop/challenge conventions 4.      How/why YOU use/develop/challenge forms a.      COMPARE SIMILARITIES & DIFFERENCES (of forms) TO REAL DOUBLE PAGE SPREADS/ADVERTS 5.      How/why YOU use/develop/challenge conventions a.      COMPARE SIMILARITIES & DIFFERENCES (of conventions) TO REAL DOUBLE PAGE SPREADS/ADVERTS

           

2.     How effective is the combination of your main product and ancillary texts?

You can consider the following things to describe how effective the combination is of your main and ancillaries

           

1. CONTENT AND CONCEPT OF IMAGES

-(perhaps you photographed your locations/people in your ancillaries and shot in same places as documentary so they are connected by CONTENT)

-maybe they connect by the concept? Or the episodes

-or maybe the people/presenter?

3.      STYLE

-do they connect by a certain type of style?

-style of typography (font) or titles

-style of the photography

2. TARGET AUDIENCE 

-(how do all of the products link to same target audience)

-documentary: what time would they be watching the documentary? Why? (link to audience)

-ancillaries: why and when would they be reading the newspapers where you put the advert and the magazines for the double page spread?)

4.      IDENT

(opening of documentary)

-(channel 4/bbc) at beginning of documentary connects to your advert

5.      ADVERTISING/MARKETING

-(how did you brand the whole package?)  Consider how would people firstly see the adverts, then read the article (double page spread) and then watch the documentary)

BUDGET

-then relate this to a budget (how much would you have to spend on construction (making the documentary? Advertising/marketing (ancillaries)?  Remember to consider the costs of putting a documentary on a channel and which newspaper (and size of the advert) you put your advert on and what magazine you chose for your double page spread

-(you could make a chart to show your approx. budget)

A2 agenda wed Mar 13

A2 wed Agenda

1.     In what ways does your media product use, develop or challenge forms and conventions of real media products?

5-6 mins

2.     How effective is the combination of your main product and ancillary texts?

2-3 mins

3.     What have you learned from your audience feedback?

3-4 mins

4.     How did you use media technologies in the construction and research, planning and evaluation stages?

5 mins

1.     Technology question (#4) complete today

2.     Some of audience feedback (#3) question today

3.     Ancillaries     draft 5/6 feedback by TODAY

a.     Need PDF’s to put on external harddrive.

4.     Submit final draft of ancillary by Friday

a.     I will give you immediate mark and you can use weekend to film evaluation

                                                              i.      (rest of audience feedback question)

                                                            ii.      Conventions question

                                                          iii.      Ancillary question

5.     Whole evaluation complete by Wed Mar 21. NO EXTENSIONS

6.     Blogs due following week (By Friday), will be marked in 1^st week of Easter holidays 

Year 13 C/W deadlines (REVISED) 2

Year 13 C/W deadlines (REVISED) 2

Sat Mar 4                                Open editing day

Tues Mar 6                             Working on editing documentaries

                                                Planning of evaluation questions (planning due tomorrow)

Wed Mar 7                             Review of evaluation planning with teacher

                                                Planning rest of evaluation questions

                                   

Sat Mar 10                              Open editing day 9-1

                                                            -Documentary must be complete

-upload quicktime on youtube so you can complete evaluation question filming on sunday

                                                            -editing some evaluation questions (you must have time for this)

Sun Mar 11                             Filming evaluation questions at home, complete final draft of ancillary

Tues Mar 13                           Draft 5/6 Ancillaries

Wed Mar 14                           Eval Draft 1    

                                                Technology questions

                                                Audience Questions (minus final draft feedback)

Thur/Fri March 15/16           Ancillary Draft 6 FINAL (before Friday)

Filming remaining audience feedback filming (while in school)

Weekend                                Finishing planning and filming of remaining evaluation questions

Mon-Tues                               Editing remaining evaluation questions

Wed Mar 21                           ALL C/W complete

Evaluation questions (audience & technology)

EVALUATION START

You need to start planning AND filming editing your evaluations.  We are going to start with 2 of the questions.

You need to complete planning for this which I would like to see next week.

QUESTION 3

What have you learned from your audience feedback?  (first complete your documentary and then your ancillary)

1.       List your audience feedback comments:  Organise them into categories and make bullet point lists.  (examples: conventions, music, interview styling, sounds, shots, mise-en-scene etc.)

2.       Who is your target audience?

a.        What did you do to attract your target audience? (forms AND conventions)

3.       What did you learn from your audience feedback?  What did their comments show/teach you?

4.       What changes need to be made to improve?  Set this targets by organise this in similar way to #1.

Who would be your audience for your media product? (who is your target audience for your documentary) ?  (first complete your documentary and then your ancillary)

a)       Introduce your topic and who your target audience is.  You could have a sample of a small group of people to describe who they are

b)       Optional: How do you know they are your target audience? (can show research into how you formed your target audience ex focus groups?)

a.        What is film ‘rated’/guidance/warnings etc, into relation with OFCOM?  relate to target audience

c)       What channel is it shown on and why? relate to target audience

d)       What time is it shown at and why? relate to target audience

How did you attract/address your audience?  (first complete your documentary and then your ancillary)

a)       Briefly prove how your target audience will be attracted to your documentary

b)       Watching the documentary (brief shots and should have voiceover explaining what you’re doing and who is watching (specify how they are your target audience)

c)       Interviews with individuals from the audience (asking them questions) Remember to ask them specific and detailed questions

d)       Show and film a section on a list of things you did to attract/address your audience (forms and conventions)

What have you learned from your audience feedback? ?  (first complete your documentary and then your ancillary)

DRAFT 1 or 2

a)       List your audience feedback comments (good and bad):  Organise them into categories and make bullet point lists.  (examples: conventions, music, interview styling, sounds, shots, mise-en-scene etc.)  Show a full list first and then have a voiceover reading them and concentrating on a few comments with co-ordinating footage playing over the voiceover.

b)       Group member 1 – what did you learn from the audience feedback?

Group member 2 – what did you learn from the audience feedback?

Group member 3 – what did you learn from the audience feedback?

Group member 4 – what did you learn from the audience feedback?

c)       What changes need to be made to improve?  Set clear targets of what you need to do to improve and what changes will be made for draft 2.

DRAFT 2 or 3

a)       List your audience feedback comments (good and bad):  Organise them into categories and make bullet point lists.  (examples: conventions, music, interview styling, sounds, shots, mise-en-scene etc.)  Show a full list first and then have a voiceover reading them and concentrating on a few comments with co-ordinating footage playing over the voiceover.

b)       Group member 1 – what did you learn from the audience feedback?

Group member 2 – what did you learn from the audience feedback?

Group member 3 – what did you learn from the audience feedback?

Group member 4 – what did you learn from the audience feedback?

c)       What changes need to be made to improve?  Set clear targets of what you need to do to improve and what changes will be made for final draft.

DRAFT 4 (final draft)

Same thing as 1 & 2 except it is your final one and you can reflect on the WHOLE learning journey.

For c) you can state what you would have done to further improve.

QUESTION 4

How did you use media technologies in the construction and research, planning and evaluation stages?  (This must be done for DOCUMENTARY AND ANCILLARIES)

PART 1:  DOCUMENTARY

1.       List all the technologies you used in research and planning.  Add brief explanation to explain the technologies and what you did.

2.       You can only film/explain a few of these on your evaluation – choose 3.

3.       Brainstorm how you are going to film and edit this.  It is like a tutorial – you must film yourself working with these technologies and then film yourself (or voiceover) explaining how you used the technologies and what you learned about them.

4.       What technologies have you used so far for the construction – hardware and software!  Make a list of them (like #1)

5.       You can only film/explain a few of these on your evaluation – choose 3 right now.

6.       Brainstorm how you are going to film and edit this.  It is like a tutorial – you must film yourself working with these technologies and then film yourself (or voiceover) explaining how you used the technologies and what you learned about them. REMEMBER THIS NEEDS TO BE A STEP UP FROM AS!

PART 2:  ANCILLARIES

1.       List all the technologies you used in research and planning.  Add brief explanation to explain the technologies and what you did.

2.       You can only film/explain a few of these on your evaluation – choose 3.

3.       Brainstorm how you are going to film and edit this.  It is like a tutorial – you must film yourself working with these technologies and then film yourself (or voiceover) explaining how you used the technologies and what you learned about them.

4.       What technologies have you used so far for the construction – hardware and software!  Make a list of them (like #1)

5.       You can only film/explain a few of these on your evaluation – choose 3 right now.

6.       Brainstorm how you are going to film and edit this.  It is like a tutorial – you must film yourself working with these technologies and then film yourself (or voiceover) explaining how you used the technologies and what you learned about them. REMEMBER THIS NEEDS TO BE A STEP UP FROM AS!

Evaluation Assignment: Question planning

EVALUATION ASSIGNMENT:             QUESTION PLANNING

Due: Wed Mar 6

IN TOTAL, YOU WILL COMPLETE 4 POWERPOINTS:       1 FOR EACH QUESTION

Complete your planning for questions (audience & technology) in a powerpoint.

In the powerpoints should include:

                -the question

                -research for question (you could include still shots of other effective evaluations as extension)

-brainstorming various things to include.  Remember you want to show you have fully explored your brainstorming to show that you explored

                -basic plan of things to cover

                -basic voiceover/script

                -basic storyboard of shots (not detailed, just organising your supporting footage and such)